ARTIST: SHINEDOWN
LABEL: ATLANTIC RECORDS
SONG: DANCE KID DANCE
DIRECTOR: LEWIS CATER
PRODUCTION DESIGNER: MEGHAN CHOU
For this video, my team created custom graffiti to add texture to the space. We painted on different materials to allow a range of reflection and opacity, maximizing the intensity of the disco ball and strobe lights in this warehouse environment.
For the stage, I drew from 2000s alt-rock underground venues: basement parties, indie punk clubs, and the Y2K DIY scene. I wanted to keep the stage greyscale with a simple, bold hand painted replica of the band's logo that would have a strong visual impact in a low-light environment.
